"The Millionaire Maker," Dan Kennedy. Dan Kennedy is
internationally recognized as the 'Millionaire Maker,' helping
people in just about every category of business turn their
ideas into fortunes. Dan's "No B.S." approach is refreshing
amidst a world of marketing hype and enriches those who act
on his advice.
Bill Glazer, a pioneer in "Outrageous Advertising That's
Outrageously Successful," is one of the most celebrated
Marketing Gurus in the world, who along with the legendary
Dan Kennedy has teamed up to provide advice to over 130,000
entrepreneurs worldwide in every possible industry and
profession.
Glazer-Kennedy Insider's CircleTM
This is "The Place" for entrepreneurs seeking fast and
dramatic growth and greater control, indpendence and security
come together. It's "The Place" where truly smart, progressive,
aggressive entrepreneurs with a love for marketing, a sincere
desire to get rich and richer (with no apologies for doing so),
and an optimistic, forward-looking attitude 'gather' to
exchange and share timely information and "what's working
today" strategies and examplesâ¦
Don't Let Your Business Own You
It's ironic that in order to get what you really want from owning your own company -- wealth, security, freedom, for example -- You must do the most unnatural, difficult thing for an entrepreneur; you must systematically reduce the dependency of the business on you. Don't overlook this. This is the secret to becoming financially independent through entrepreneurship.
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Smart-Bomb Selling: Use Information Technology to Home In on Hot Prospects
DAN KENNEDY says he's found a way to multiply your closing ratio in face-to-face selling: Instead of carpet-bombing the universe of possible prospects with telephone calls trying to get an appointment, use the techniques of direct-response advertising. Generate a response from those who already need your product. Then home in like a cruise missile for the close. Kennedy, president of Empire Communications Corp. in Phoenix, uses direct response to grow his own business and consults to other companies.
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How To Use The News: How To Train and Direct Your Mind To Find Opportunity
WHEN WILL NEXT GIANT METEORITE STRIKE EARTH AND CAUSE MASS EXTINCTION? There are actually people worrying about this sort of thing. According to the article from USA TODAY, the last bash was about 250 million years ago. Apparently this is cyclical, so, according to this article, in another 50 or 100 million years, you may not want to be standing in the middle of Australia. Make a note of that on the calendar in your Palm Pilot.
downlooked
Which Gets Read More - Ads Or Articles?
The Advertorial, The Challenge Of Maximum Readership Reconsidered
The knee-jerk answer is: articles. And the argument for the "advertorial" i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain't necessarily so. For example, lots of people buy the Wednesday newspaper to get the supermarket coupons, buy the Friday or weekend newspaper to see the movie and nightclub ads. In analogy, people often go to national conventions more interested in the trade show than in the seminars, me included.
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Watching The Clock
The 'secret' reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store...
the more time he invests in my proposition, the more likely he is to buy.
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5 UN-Creative Thoughts About Creativity
Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said "... .stop talking and begin doing." To be profitable in the real world, creativity must be fast, decisive, practical, implementable and implemented. There's little room for creativity for creativity's sake.
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